This ad campaign was for a coil manufacturer that advertises in an electrician’s industry magazine. The campaign itself focused on hand lettering and chalk drawing. The company is typically a challenge to advertise for because it is difficult to explain the concept of electric motor coils in a small ad. Instead their marketing focused on the things that make the company great, like quality service and free jalapeños with every order.
Client: Advanced Coil Technologies
Agency: Lara & Company Creative
Art Direction: Monica Soltero