For this project I took the lead in all the marketing efforts for Rio Grande Cancer Foundation's first annual 5k. The race was created to include all ribbon colors of cancer (not just pink) so the design had to reflect a theme of inclusivity. The first race was held on April 2, 2017 and was a huge success with over 3,000 participants.
Awards: Gold in 2017 Cancer Awareness Advertising Awards
Client: Rio Grande Cancer Foundation
Agency: Lara & Company Creative
Art Direction: Monica Soltero