This project shows the re-branding for the Rio Grande Cancer Foundation. The organization had a look that felt dated and did not relate at all with cancer patients. After speaking with the organization's director, I learned how important the corresponding color ribbons of each cancer are to every patient.
The ribbons serve as an identity piece that connect patients with others in similar situations. This new look shows those ribbons, but in a continuous and infinite shape, which is symbolic to the foundation's unwavering support to the community.
Awards: Silver in 2014 Cancer Awareness Advertising Awards
Client: Rio Grande Cancer Foundation
Agency: Lara & Company Creative